Wednesday, February 4, 2015

Ch. 1- An Overview of Marketing








At L’Oréal beauty is everywhere. But Marketing is not merely a question of creativity, it is also directly linked to business and performance. Working in the Marketing team of a L’Oréal brand means accepting responsibility in a country for the results of a category of products. In each country where the group’s products are marketed there is a head of marketing who is responsible for all the products, ranges and brands at a national level.


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