Tuesday, February 17, 2015

Ch. 4- The Marketing Environment

The Consumer Product Division recorded growth of +2.0%  like-for-like and - 42% based on reported figures. Well- positioned to benefit from the gradual improvement in European markets, the Division was nevertheless held back by an American mass market   that has been slow to pick up,and to a certain extent, by slower growth of the market in the emerging countries

    - Recent launches which have provided a strong boost in hair where the Division is continuing to win market share have been less effective in skincare the first part of the year. The division is maintaining its very good momentum in hair care, particularly in China, in Europe with the launches of Fibralogy  by L'Oreal Paris and Ultimate Blends by Garnier Olia continues. In make -up, L'Oreal Paris is expanding well, and is innovating with Butterfly and Miss Manga mascaras,
  - Amongst the geographic  Zones, North America has been held back by a sluggish market and high comparison base. The Division has posted solid growth in Western Europe and Brazil. The Division continues to be dynamic in Southern Asia, Eastern Europe and Africa, Middle East, where it is gaining market share.

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