L'Oreal is the seventh biggest U.S. advertiser, with more than $2.3 billion in spending according to the Ad Age Datacenter. Interpublic's UMcurrently handles TV and print buying.
The move would appear to open an opportunity for WPP to significantly expand what has long been a relatively small business with the third largest global advertiser. WPP's GroupM has been making gains with L'Oreal Group globally on the media side, with the holding company having already picked up business with the beauty giant in the Nordic region, U.K., Ireland, Southeast Asia, Canada, China, Germany and Latin America in recent years.
Prior to joining L'Oreal last October, Ms. Karp McHugh had been with Colgate since 2011 and had a 20-year career at WPP agencies, most recently GroupM, where she led the Unilever account at Mindshare and helped develop a training program for that agency and sibling Maxus At Colgate, she worked with WPP agencies, which during her watch were merged into the Colgate-specific Red fuze combining people from Y&R, Wunderman, VML MEC and GHG
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