They are part of a transformation process begun at L'Oreal several years ago.We fist redifined our mission:beauty for all.To accomplish this mission ,We chase a new strategy that we call universalisation, which is globalitasion that respect differences.
To impliment this strategy, we set an ambitios target: to attract and win the loyalty of a billion new consumer.However, more consumer,more growth, also means more responsibility.
So we want to reduce the impact of our activity on the planet while increasing our positive socio-economic impact on the lives of communities aroun us. With the commitmens we are making today,we are continuing our transition towards a new development model,which is constantly becoming more responsible. And we are clearly placing our non-financial challenges at the same level as our financial targets, and so expressing uour vision of the global perfomance of our company.
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